MIKE LEE

GREEN Designated REALTOR®

146 MAIN ST. ATHOL, MA 01331

ABOUT ME

Let's work together!

As a Green Designated REALTOR®, with LAER Realty Partners, my goal is to be your go-to expert when it comes to buying, selling, or investing in homes, especially homes with high-performing / sustainable features. As a member of LAER Realty Partners Sustainability Committee and a founding member of Pearl Certifications Real Estate Division, I like to stay current on the latest green technologies, programs, and incentives, giving me the resources and skills required to expertly valuate and market High-Performance Homes. I’m dedicated to providing my exceptional real estate services to Central MA and beyond. If you are considering selling or buying a home, give me a call today!

MIKE LEE

GREEN Designated realtor®

Table of Contents

Why Do you need a

Real Estate Agent?

For many, selling a home is the largest financial transaction of their lifetime. As such, it's important to hire a professional who can navigate you through the negotiating, marketing, and legal processes of selling.

I'm a big believer in hiring a quality Realtor.

First steps To selling

Let's Get started!

Determine the Sale Price

Here are some of the factors that are considered when it comes to pricing a home.

Property Features:

• Improvements made to the home
  
• Size of the home
• Number of bedrooms/bathrooms
• Location
• Sustainable features
• Size of the yard
• Condition
• Proximity to commercial/industrial areas
• Whether property is in a flood zone

Outside Factors:

• The overall real estate market
• How many similar houses are on the market in that area
• The time of year
• Interest rates
• Recently sold properties nearby
• Property tax rate

When it comes to pricing, it is important to consider what buyers would be willing to pay and what a bank appraiser is likely to appraise the home for. Most buyers obtain mortgages and banks will base the financing on the appraised value of the home as determined by a bank appraiser.

Boost Curb Appeal

The Curb Appeal is the first impression that potential buyers will have of your home. Keep the lawn well maintained. Add flowers, whether in a bed or as potted plants. Ensure that there’s plenty of lighting to accommodate evening showings.

You need your home to look its best. Sometimes you can have a potential buyer who will drive by and see a For Sale sign. The look outside matters most at this time.

Stage Your Home

Staging your home is about arranging your home and the rooms in the clearest and most aesthetically pleasing way. Some homeowners prefer to stage on their own and others like to hire a professional. Our team can recommend you to some of the best stagers in the industry.

When selling your home, the goal is to sell it quickly and for the highest possible price. One of the secrets to fast sale is staging.

Stage Your Home

BE NEUTRAL! For details like paint colors and furniture styles, use neutral tones. Ensure you appeal to the majority buyers rather than focusing on bright coloured trends.

De-Clutter and more De-Clutter

Decluttering an entire home is a big job. The best way to tackle it is in stages—step by step for each room. Invest in stylish storage solutions that will allow you to stash your items.

Buyers begin judging your home the moment they step inside and, unless they’re looking for a deal on a fixer-upper, they prefer homes that are well-maintained, clean, and decluttered. Another tip is adding scented candles or fresh flowers to add a warm and welcoming feel to the main space.

Smart home makeovers you can consider

Cluttered homes tend to appear smaller, less full of air and light, and many buyers will assume a cluttered house needs repairs or maintenance.

Real estate professionals can advise you on which renovations are key to maximizing your value.

PRICING YOUR

HOME

Pricing your home can be tricky. Aim too high and your home might sit on the market for months, and possibly not sell at all. In fact, often times by pricing low, you end up getting the highest price by creating a bidding war for the property.

Your LAER real estate professional will create a CMA - Certified Market Analysis. This analysis will compare your home to others like it that are on the market or recently sold.

As well, the market analysis will factor in market conditions, time of year, and the amount of inventory on the market at the time, to come up with the likely value of your home. The value is ultimately determined by the buyers who are in the market at the time your home is for sale.

Your agent will talk about the best starting price for your home and will discuss a game plan for multiple offer situations (a bidding war) as well as a strategy for when there are no offers that come in right away. It's important to remain aggressive with your pricing and marketing strategy as the first 30 days on the market is when most buyers will show an interest. The longer the home is on the market, the less likely that you will get an offer at the full asking price. Your agent does not determine the value of your home but rather predicts the value based on data.

Marketing

The Internet and social media has revolutionized real estate advertising. It is compulsory that you select a real estate professional with a robust online marketing strategy.

What buyers look for on

real estate websites

• Property photos
• Detailed property information
• Virtual tours
• Market research
• Neighborhood information

It is crucial to highlight your community’s amenities – like proximity to schools, shops, restaurants, and parks, as well as other benefits that impact lifestyle. Your agent has access to the kinds of detailed community information that buyers want.

If you want to maximize the number of serious buyers, showings and offers you get, it is necessary to work with an agent who understands social media advertising and promotion with strategies for capturing contact information for interested prospects.

Tips to Show

your Home

If you’ve painted in neutral tones, add touches of color with accessories

Open all doors and windows beforehand to circulate fresh air in the rooms

If possible, bake cookies or put a pan of cinnamon in the oven to create a warm and inviting aroma

Ideally, pets should be unseen. Pet areas should be clean and odor-free. Not everyone may share your

love of animals,

Floors should be clean, carpets and rugs vacuumed

Trash and recycling bins should be cleaned up, tidy and odor-free

Pick up toys, remove all clutter, ensure beds are made, put clothes away

Place fresh flowers where they’ll stand out

Remove all cash, jewelry and small valuables from the rooms

1. Strategic placement of your home online - unlike other companies;

I receive all of the leads we get on your home

2. Internal announcement to LAER Realty’s 550+ agent base

3. LAER For Sale Sign letting the locals know the home is for sale

4. Professional photography

5. Virtual tour online

6. Free staging consultation

7. Professional listing brochure designed by LAER Marketing Team

8. Social media marketing on all listing milestones

9. Send postcards to neighbors notifying them your property is for sale

10. Reverse prospect to agents in this marketplace

11. Safe open houses (virtual when needed)

12. Neighborhood open house invitations

13. Email announcement to my database

14. Aggressive follow-up with prospective buyers

15. Hold a broker Open House if necessary

16. Facebook advertising and promoted posts

17. Weekly check-in calls to “stay on the pulse”

18. Automatically via email, send you all feedback from showings (Showingtime)

19. Automatically email new listings, pendings and sales in your neighborhood

20. Review pricing weekly and notify you immediately of market changes

LET’S GET STARTED.

MIKE LEE

GREEN Designated realtor®/ PARTNER

MLEE@lAERREALTY.COM

978-855-3031

linktr.ee/mikelee.realtor